The answer is yes, but the good news is that most people will accompany beautiful food with a glass or two of alcoholic beverages.
Japan has a population of about 120 million people. This year is expected to see approximately 40 million tourists visit the Island of Japan. The Yen is weak, and eating, drinking, and visiting the tourist sights are now cheaper and easier than they’ve ever been. Japanese hospitality and culture ensure all visitors will have a fantastic time.
Economically, the Japanese consumer is not so happy, and consumption is down, which has affected alcohol sales.
However, there are bright spots, and South African wines still have good potential for growth and taking market share. If we could achieve some levelling of taxes and duties, it would be beneficial.
Plenty of positive meetings – patience and perseverance are the name of the game!
