About Diverse Flavours
A family-run international drinks business connecting exceptional South African wines, spirits and Japanese sake with buyers across travel retail, airlines and global markets.
‘Our vision is to build a sustainable, profitable, long-lasting business for all our partners, clients and customers.’
Anthony & Michiko Budd
Diverse Flavours was founded in October 2009 in Cape Town, South Africa, by Anthony and Michiko Budd who over the years have been very fortunate to have lived on four continents and in five countries: the UK, Japan, Korea, Canada and South Africa.
Each of these wonderful places has offered an opportunity to experience their unique and varied cultures along with the enjoyment of diverse lifestyles whilst building on long, lasting and trusting friendships.
Our experiences across the world have also allowed us to share our enjoyment and lifelong passion of sharing good food, wine and conviviality with good friends and business colleagues.
Having been inspired by this rich experience and now living in beautiful South Africa, we decided to start our own business to export the diverse tastes and delights of this country to other countries who will appreciate the fine wines, foods and beverages and outstanding natural beauty that South Africa can offer.
Our Logo
The colours represent the concept of variety and the diversity of products:
- Green growth and potential
- Orange creativity and vibrancy
- Blue the ocean, trade and positivity
- Red ability and strength (as well as wine, a key product)
The white cross seperating the colours represents the points to the four continents we have lived on: to the North in Europe; the South in Africa; the West in the Americas; the East in Asia. It represents the trade routes (import and export) between the continents and the potential for the exchange of goods, services and new cultural experiences.
Anthony Budd
Anthony is a results-driven senior executive with more than 30 years of progressive marketing, commercial, and general management experience at regional board level within the international wines and spirits industry.
He has a proven track record of delivering revenue and profit growth, developing market entry strategies, driving innovation, and leading cross-cultural teams and business partnerships across Europe, North America, and Asia, with particular expertise in Japan and Korea.
Anthony brings strong communication, negotiation, analytical, strategic, and leadership capabilities, alongside extensive experience in managing distribution relationships across all channels, including on-trade, off-trade, and duty-free. In his most recent corporate role, Anthony served as Marketing Director for Pernod Ricard South Africa, where he was responsible for the strategic development of brands including Red Heart Rum, Olmeca Tequila, Chivas Regal, and Jameson Whiskey.
Previously, he played a key role in establishing Allied Domecq’s joint venture, Jinro Ballantines, in Korea, serving as a main board member and later as Marketing Director. During his seven-year tenure, the company became the market leader in one of the world’s largest Scotch whisky markets. He also supported the company’s successful integration into Pernod Ricard following its acquisition of Allied Domecq. While in Korea, Anthony served as Chairman of the Wine and Spirits Committee at the European Union Chamber of Commerce in Korea (EUCCK).
Earlier in his career, Anthony managed the Asia-Pacific and global duty-free business for Hiram Walker and the Canadian Club brand, initially based in Canada and later in Japan. He led the development and launch of six Canadian Club brand extensions and subsequently took on broader responsibility for the strategic development of Ballantine’s 17-Year-Old Whisky across Northern Asia, alongside the wider Allied Domecq portfolio.
Anthony began his career with Long John International in the UK as a graduate sales trainee, later becoming a founding member of the company’s duty-free division. He was subsequently awarded a sabbatical to study Japanese through the European Commission’s Executive Training Programme in Japan.
He is also a member of the prestigious International Society of The Keepers of the Quaich, an organisation established to recognise outstanding commitment to the Scotch whisky industry worldwide.
As Managing Director of Diverse Flavours, Anthony leads the company’s sales, marketing, customer relationship development, and strategic growth, overseeing the continued expansion of the Diverse Flavours portfolio of brands and services.
Anthony Budd
anthonybudd@diverseflavours.com
Michiko Budd
Michiko, a Japanese national, graduated from Sophia Ladies University in Tokyo and entered the Finance industry working for Prudential Securities in Tokyo and Daiwa Securities in London. Following a sabbatical at Windsor University in Canada, she resumed her career at Credit Lyonnais and Credit Agricole Indosuez Bank in Tokyo before becoming a full-time mother.
As Finance and Administration Director of Diverse Flavours, Michiko’s primary role is financial control, logistics, shipping, and administration.
Michiko Budd
michiko@diverseflavours.com (日本語可)
